O'Reilly?

I was reading an article written by a Mr Tim o'Reilly today, who was introduced as the man who coined the phrase 'Web 2.0' - so given that this is a weblog, the most soical of media, i thought it only fair and sensible to listen to what he had to say.

In the shouty, crowded debate about the future of the web, the monetisation of 'social media' and all things 2.0, everyone is searching (excuse the pun)for "The next big Bling" as I'll call it. In short - a way to harness and monetise the world wide web in the way that Google have succeeded so well with Search & AdWords.

Having digested a few articles from the current issue of NMA magazine I've drawn some conclusions/stolen some ideas/had some musings:

1. He who conquers my mobile phones contacts book will be He who begins to define truly 'social' media. Linking up wi-fi, WAP, GPRS and social networking communities with the mobile phone and the personal contact information it holds, will be onto a BIG BIG winner.

2. Bluetooth is great - popular for its convenience, the long range being unobtrusive - amongst youngsters like myself (and much younger!) it is THE favourite way of communicating. MyBluetoothSpace anyone? BlueTube?

3. Bluetooth seems a useful marketing tool for public companies, large institutions and the such like, where the data being sent/broadcast is something people either want, or will make them think - early examples include Universities distributing their prospectus, but could envelope personal timetables, lecture notes etc.

4. Paid Search is a tool that can be used for management of negative PR - ranking above news aggregators and blogs which will never be outranked organically is a fine way to istribute your brand message relevant to a product recall, some bad press...

5. New media agencies, digital producers - all businesses in fact that have a wealth of in-house knowledge that is specialist and evolving